WELL HELLO

The Ugly Duckling

Brief

"Started From the Bottom, Now We're Here."

WELL HELLO is a handmade, unisex jewelry series where Leather and Wellpapp (cardboard in Swedish) merge in a graphic and edgy match.

By combining a generally considered luxurious and durable material with the iconic material for cheap, momentary packaging, I wanted to question preconceived ideas of materials and their contexts.

Advancing from storage room to ballroom, WELL HELLO gives Cardboard a social-hierarchical upgrade.